Christopher Healey
UC Berkeley
Choosing Effective Colours for Data Visualization
Data visualization is a relatively new and rapidly expanding area of computer graphics. In its simplest form, visualization can be described as a mapping of data attributes onto visual features like spatial location, colour, shape, size, and so on. This leads to a number of important questions:
Previous research suggests that we need to consider three separate factors during colour selection: colour distance, linear separation, and colour category. We describe a simple method for measuring and controlling all of the above effects. Our method was tested by performing a set of target identification studies; we analysed the ability of thirty-eight observers to find a colour target in displays which contained differently coloured background elements. Results showed our method can be used to select a group of colours which will provide good differentiation between data elements during data visualization. I will conclude the talk with examples of applying our techniques to real-world visualization problems.