Time: 4pm Tuesday, February 27th
Place: 202 South Hall


       Human Centered Design - Design in Harmony with Human Values.
                       Jane Fulton Suri, IDEO

The presentation will briefly introduce IDEO and go on to illustrate philosophy and 
activities that contribute to IDEO's human-centered design practice. The emphasis 
will be on the early phases of product invention and definition.  The presentation 
will share examples from real design programs, including both hardware and software 
projects for clients such as 3Com, Kodak, Baxter, Epson, Nokia and Ericsson, to 
describe some of the key methods which include: observation in context, empathic 
and projective methods, early visualization, scenario building, experience 
prototyping and iterative testing.


Jane Fulton Suri 

Jane Fulton Suri is worldwide Director of Human Factors Design and Research at IDEO. 
From a background in psychology and architecture she joined ID TWO in the late '80s 
to establish and integrate a human-focussed practice into the company's international 
design offering. Since that company's merger with IDEO in 1991 she's pioneered IDEO's
human-centered design approach. Jane has contributed to a wide range of design programs
including web services and appliances, electric vehicles, medical products, digital 
cameras and wearable messaging systems for markets in many countries. She continues 
to build and evolve the practice, exploring new methods to assist clients through 
design at strategic and tactical levels. Her work has won IDEO several design and 
design research awards in the US and Europe - including IDSA/Business Week, 
International Business Design, the Essen design competition, and Industrie Form Europe.